Creating the perfect eco-friendly window graphics for indoor applications

Large windows are an ideal advertising medium. By applying window graphics you quickly attract the attention of the public. In addition to advertising, the main reasons for applying film to windows are: to prevent people from looking in, decorating, or providing information. The biggest problem? The white colour in logos and designs. What if your logo or design contains white? Can you print window graphics with white ink? In this blog, we'll take a closer look at this.

My design contains white: what to do?

Applying a window film to the inside of the window to see the message from the outside can be done by printing in mirror image on a transparent window film. A common problem here is that many printers do not have the ability to print with white ink. This is a problem if your design contains white. In addition, stickers are often easier to read with a white background regardless.

But how do you solve this? Applying the graphic on a white film to the outside of the window is not an option. Vandalism to stickers costs organizations a lot of money every year. In addition, the film is more easily damaged by moisture and other weather conditions. The solution? Transparent film! You print your design in mirror image on a transparent film and laminate it with a white film on the printing side. This still creates a white background and solves the problem with the white colour in your design.

Combinations to take into account

If you are going to use this handy solution with a transparent and white film, it is important that you take into account the combination of materials that you use. It is important that you choose equivalent material with the same properties (for example: shrinkage of the film). So choose PVC on PVC, PET on PET, PP on PP, and so on.

In general, an inexpensive PVC sticker material is often chosen. But what if you decide PVC-free environmentally friendly material? Then the film you use to create your white backing must also be PVC-free. In order to offer an environmentally friendly white film for PVC-free sticker materials, Neschen is launching: PP matt backing. Using this film in combination with UVprint easy dot® PP transparent, a PVC-free solution is offered for finally white window stickers for an inside application.

Film properties of the PP matt backing

Neschen's transparent films have a number of properties that should also be considered when choosing a backing film, namely PP matt backing:

• 75 µm, warm white, and matte, non-printable backing film
• For laminating the backside of mirror image printed transparent media
• Perfectly suited for our UV print PP easydot transparent (green PP compound)
• Typical use behind glass
• For indoor use: (store) windows and lightboxes
• PVC free
• No shrinkage due to high dimensional stability
• Waterbased adhesive

All the advantages of transparent window graphics

The biggest advantage of the PP matt backing is of course the possibility of creating films on which you can see the white colour. It is a perfect alternative to full surface white printing (UV & Latex). Another advantage is that it reduces production time and costs by up to 50%. Furthermore, as mentioned earlier, it also offers the possibility of an environmentally friendly option thanks to its PVC-free composition with less waste and ink. And because of this solution, you no longer have to apply the film to the outside of windows, preventing a lot of damage from vandalism or weather conditions.