Floorminders | Shop Navigation, Social Distancing reminder or Advertisement

Floor stickers are real eye-catchers. Most people look down slightly when they walk and a floor sticker is, therefore, a great advertising medium. For store owners or exhibitors, the floor is a perfect stage for conveying a message. But floor graphic films are not only ideal as advertising media. They are also an excellent and cost-effective orientation aid in public areas.

Navigating customers through supermarkets, pharmacies and drugstores has become extremely important in times of “social distancing”

Besides advertisements, floor stickers have become a favoured medium for another reason - they are used to navigate people through public locations in times of “social distancing”.

Currently, many supermarkets across UK and Europe use floor graphics to remind people to keep the distance amid the ongoing COVID-19 situation. But not just supermarkets, in any place where customers have to line up and wait their turn, floor minders are a great way to remind them of the distance they should keep. But not only in challenging times like these, but floor minders are also in general an excellent medium to provide assistance to customers in many locations. Doctor surgeries, pharmacies or banks, and any place where private matters are handled, keeping the distance is polite but often forgotten. Floor minders are a great way to kindly remind customers to be discrete.

In shopping centres or during trade shows, they can help shoppers and visitors to find restrooms, the food court or exits more easily. So besides just advertising - anywhere, where people need to find their way, floor graphics are a cost-efficient tool.

Things to keep in mind when using floor graphics

Slip resistance

A certified slip resistance is paramount in public spaces. There are strict guidelines regarding slip resistance and products that have been certified by an official agency should be used in all cases. Some films require extra lamination to achieve mandatory slip resistance for public spaces. R9 is the lowest anti-slip certification but suffices in many areas. It is used, for example, in areas where people come from outside, such as shops, restaurants and entrance halls. R13 is the highest class of slip resistance and is mandatory for greasy. Wet areas.

Most floor stickers consist of two layers: a self-adhesive film on which the message is printed and a non-slip laminating film, protecting the sticker and providing slip resistance. The production of such stickers is time-consuming and labour intensive. After printing, the ink has to dry, the laminating machine has to be adjusted and the laminating itself also takes a lot of time. In addition, if the quality of the floor stickers is low, there is a risk of shrinkage between the lamination film and the sticker. Additionally, loosening of both layers can occur. Neschen’s print ’n’ walk films are a great choice. These films have an R9-certified surface, even after printing with latex and uv-curable inks, so extra lamination is no longer necessary. The films are ideal for short-term applications.

The right adhesion

On slightly structured and more challenging surfaces, such as concrete, wood, or tiles, you need high-tack films that provide a strong adhesive strength. Otherwise, your floor graphics will be ruined quickly. High-tack films such as Neschen UV print ’n’ walk power-tack provides strong adhesive strength and adheres excellently to uneven surfaces without curling or loosening at the corners. The UV print ’n’ walk power-tack films are not only suitable for indoor use, but under dry conditions, you can also use them outside.